What is the criteria for Guideline Compliance?
Last updated October 16, 2024
Here's the criteria for the guideline compliance.
| Criteria | Description |
| Hook (Relevance & Engagement) | Immediately captures attention with a relevant and engaging hook that resonates with the target audience interested in beauty, skincare, and makeovers. |
| App Screen Time (Length of Feature) | Features Glam Up or the Glam Up app for longer than 3 seconds in the video. |
| App (Clarity & Completeness) | Features a screen recording or multiple screenshots of the Glam Up mobile rather than a brief or static representation. |
| Subject Selection (Diversity & Relevance) | Features a subject that represents the app's target demographic (e.g., minimal makeup, good facial features, some skin concerns) |
| Call to Action (Clarity & Visibility) | Includes a clear and visible call to action either in the caption or the video, encouraging viewers to "Download Glam Up" or a similar strong prompt. |
| Caption (Engagement & Information) | Includes an engaging caption that incorporates relevant information about the app. |
| Hashtags (Relevance & Comprehensiveness) | Utilizes a comprehensive set of relevant hashtags including usual hashtags, "glow up" themes, "color analysis" themes, "#glamup", and "#glamupai". Not all of these hashtags are required, but at least one must be used. |
| Referral Code Usage | Correctly instructs viewers to share referral codes obtained from the app. |
| Account Tagging | Correctly tags "@glamupai" in the caption and post. It must include the @ symbol for the account tag. |
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